Server-Side GTM

Own your tracking
infrastructure

Deploy server-side Google Tag Manager on a server you own. No request limits. No vendor lock-in. Open-source power-ups included.

No request limits From $4/month Open-source power-ups Your server, your data
Compare vs Stape
Dublyo GTM Server Dashboard
Why Server-Side GTM?

Your browser tags are leaking data

Client-side tags slow your site, get blocked by ad blockers, and send raw user data to third parties. Server-side fixes all of that.

Faster page loads

Move heavy tag processing off the browser. Less JavaScript means faster pages and better Core Web Vitals.

Bypass ad blockers

Tracking runs from your own domain. Ad blockers and browser privacy features cannot distinguish it from your website.

Better data accuracy

First-party cookies last longer. User IDs persist across sessions. You recover up to 30-40% of lost conversions.

Full data control

Decide exactly what data leaves your server. Redact PII, filter bots, and stay compliant with GDPR before data reaches Google.

Why Dublyo?

Server-side GTM without the lock-in

Most sGTM hosts charge per request and lock you into their infrastructure. Dublyo gives you full ownership.

Your server, your rules

Deploy sGTM on a server you fully own and control. SSH access, full logs, no intermediaries. Your tracking data never touches a third party.

  • Full server ownership
  • SSH & root access
  • No data intermediary

No request limits

A single $10/month server handles over 1 million requests per month. Your capacity is determined by your server, not an artificial plan tier.

  • 1M+ requests/month
  • No overage fees
  • Scale with hardware

No vendor lock-in

Your sGTM runs on standard Docker containers. Move your server anytime, export your config, or switch providers. You are never locked in.

  • Standard Docker
  • Portable anywhere
  • You own everything

Open-source power-ups

Cookie Keeper, User ID, Bot Detection, and IP Blocklist. All open-source, running on your server, with zero per-feature charges.

  • Cookie Keeper
  • Bot Detection
  • User ID generation
Open-Source Power-ups

Included free. No per-feature charges.

Every power-up is open-source and runs on your server. Enable them with a toggle.

Cookie Keeper

Extends cookie lifetimes to defeat Safari ITP and Brave. Keeps your attribution data accurate across sessions.

User ID

Generates a deterministic anonymous user identifier for cookieless tracking and cross-session deduplication.

Bot Detection

Identifies 50+ known bot patterns including crawlers, scrapers, and headless browsers. Optionally block them entirely.

IP Blocklist

Block specific IP addresses or CIDR ranges from reaching your tracking server. Filter internal traffic and known bad actors.

GTM Power-ups Dashboard
Simple Pricing

Pay for the server, not per request

No request limits. No overage fees. No forced upgrades. Just the actual server cost.

Server
Monthly
Requests/month
Best for
Starter (2 vCPU, 4 GB)
$4.12
500K+
Small sites & testing
Standard (4 vCPU, 8 GB)
$6.49
1M+
Most websites
Performance (8 vCPU, 16 GB)
$11.21
3M+
High-traffic sites
Dedicated (4 vCPU, 16 GB)
$28.94
5M+
Enterprise workloads
All servers include: production sGTM + preview server + free SSL + custom domain + all power-ups. No extra charges for features.
Compare vs Stape

Frequently Asked Questions

Server-side GTM moves tag processing from the user's browser to a server you control. This improves page speed, increases data accuracy by bypassing ad blockers, extends cookie lifetimes, and gives you full control over what data leaves your infrastructure.

You connect your own domain, paste your Google Container Config, and Dublyo deploys a production-ready sGTM stack on a server you own. You get a production server, a preview/debug server, and optional open-source power-ups like Cookie Keeper and Bot Detection.

No. Your server handles as many requests as its hardware allows. A $6.49/month server comfortably handles over 1 million requests per month. There are no artificial caps, no overage fees, and no forced plan upgrades.

Power-ups are open-source enhancements that run as a lightweight proxy in front of your sGTM. They include Cookie Keeper (defeats Safari ITP), User ID (cookieless tracking), Bot Detection (50+ patterns), and IP Blocklist. All free, all open-source.

Yes, a custom domain is required. This is what makes server-side GTM effective: your tracking runs on your own first-party domain, which ad blockers and browser privacy features cannot distinguish from your main website.

For most websites, a Standard server (4 vCPU, 8 GB RAM) at $6.49/month is more than enough. It handles over 1 million requests per month. High-traffic sites with millions of pageviews should consider the Performance or Dedicated tiers.

Stape charges per container with hard request limits — if you exceed them, tracking stops. Dublyo gives you a server you own with no request limits. You also get full SSH access, open-source power-ups at no extra cost, and zero vendor lock-in.

No. Dublyo handles the server setup, SSL certificates, container deployment, and DNS configuration. You just need a Google Tag Manager account with a Server container and your Container Config string.

Ready to own your tracking?

Deploy server-side GTM in minutes. No credit card required to start.

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